WHY IS WEBSITE copy SO IMPORTANT?
What is Website Copy?
Website Copy is the written content and the core part of any website; this can consist of a homepage, ‘about’ page, services or main shop page, website introduction, or a contact info page.
The only way you can write the truth is to assume that what you set down will never be read. Not by any other person, and not even by yourself at some later date. Otherwise you begin excusing yourself. You must see the writing as emerging like a long scroll of ink from the index finger of your right hand; you must see your left hand erasing it.
Website copy tells the reader what they need to know about your brand.
Why is Website Copy so Important?
Most people will tend to look at a web page for a few seconds before disappearing. So, how do we hold the reader’s attention?
Whatever you publish is a reflection of the brand. The content should be clear, simple, and entertaining, and it should make the reader curious and want to come back for more. Website copy is more than just written words on a website.
Website copy goes beyond trying to sell, inform, or persuade. Words should make the reader feel closer to the brand and be impactful. Language has the power to create an emotional connection to the audience, much more than any image can.
Words have the power to be compelling and engaging, and they should tell a story that takes the reader on a captivating journey.
Eventually, what matters is the reader took something away from your website. It's the quality and deep meaning of the information they get every time they come onto your website that counts.
This is where I can help you...
As a copywriter, I can help you create website copy that fits your branding and tone.
I believe every sentence on a webpage should reveal something of value to the reader, something to stop them in their tracks and make them think.
I offer the following services to help you create better website copy that is engaging and fun!
My Services
Full Website Copy
I provide a full website copy package, including a Homepage, ‘About’ page, Services & Main Shop Page, Blog Introduction, FAQ Editing, Shipping Editing & Press Intro copy.
We can discuss any add-ons in our discovery call.
One-Page Website Copy
If you require copy for a specific webpage (one or two items mentioned in the above list), we can discuss putting together a one-page copy package.
Website Copy Strategy Session
If you don’t have a website set-up for your brand just yet or have a fully developed one, we can discuss your brand needs and then work on a great strategy to achieve excellent website copy!